Fire Dragon
Um ketchup que morde, cospe fogo e explode na boca.
Desafio
Criar uma metáfora visual que fosse tão direta quanto impactante, representando o sabor intenso do produto de forma original e instigante. O projeto exigia equilíbrio entre técnica, humor e clareza, transformando uma simples porção de ketchup em uma narrativa visual memorável.

Conceito
Ao transformar o próprio ketchup em um dragão flamejante, a imagem transmite com exatidão o que o produto promete: potência e personalidade. Uma representação exagerada e lúdica do sabor picante, que reforça a identidade da marca com irreverência e apelo visual.

Execução
A imagem foi construída a partir da combinação de retoque criativo e inteligência artificial, usada para dar forma à ideia central: transformar ketchup em um dragão flamejante. Essa abordagem só foi possível graças às ferramentas visuais do novo momento criativo que vivemos, onde imaginação e tecnologia se cruzam. O resultado é uma metáfora visual ousada que expressa o sabor de forma direta e inesquecível.​​​​​​​
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Ano: 2024
Cliente: Fire Dragon Tomato Spicy Ketchup
Local: Estados Unidos
A highly realistic photograph of a few fresh tomatoes and chili peppers, carefully placed around a glass bottle of hot sauce. The composition is more minimalistic, with fewer ingredients to create a balanced and uncluttered visual. The tomatoes and chilies still have vibrant colors and natural textures, adding an organic feel. The glass bottle is simple and transparent, showcasing the rich, deep red sauce inside. The shot is taken from a slightly wider angle, allowing more space around the subject for a clean and composed look. The background remains a pure white, making the colors stand out, while soft, natural lighting casts gentle shadows and highlights to enhance the realism
A highly realistic photograph of a few fresh tomatoes and chili peppers, carefully placed around a glass bottle of hot sauce. The composition is more minimalistic, with fewer ingredients to create a balanced and uncluttered visual. The tomatoes and chilies still have vibrant colors and natural textures, adding an organic feel. The glass bottle is simple and transparent, showcasing the rich, deep red sauce inside. The shot is taken from a slightly wider angle, allowing more space around the subject for a clean and composed look. The background remains a pure white, making the colors stand out, while soft, natural lighting casts gentle shadows and highlights to enhance the realism
A highly detailed, ultra-realistic 3D render of a dragon made entirely of ketchup, emerging dynamically from a ketchup bottle. The dragon is sculpted from flowing ketchup, taking the shape of a powerful head with fierce eyes, sharp features, and a dynamic expression. Its body is undefined, blending smoothly into the ketchup stream without visible limbs or wings. The dragon breathes fire, with vibrant orange and yellow flames contrasting against the deep red ketchup. Surrounding the bottle, fresh tomatoes are scattered, reinforcing the idea of pure tomato-based composition. The background is a smooth white-to-gray gradient, providing a clean and elegant contrast. The lighting is soft and realistic, enhancing the glossy texture of the ketchup while maintaining a dramatic and artistic feel.​​​​​​​
A highly detailed, ultra-realistic 3D render of a dragon made entirely of ketchup, emerging dynamically from a ketchup bottle. The dragon is sculpted from flowing ketchup, taking the shape of a powerful head with fierce eyes, sharp features, and a dynamic expression. Its body is undefined, blending smoothly into the ketchup stream without visible limbs or wings. The dragon breathes fire, with vibrant orange and yellow flames contrasting against the deep red ketchup. Surrounding the bottle, fresh tomatoes are scattered, reinforcing the idea of pure tomato-based composition. The background is a smooth white-to-gray gradient, providing a clean and elegant contrast. The lighting is soft and realistic, enhancing the glossy texture of the ketchup while maintaining a dramatic and artistic feel.​​​​​​​